About

Unlike other marketing and creative agencies, we don’t just make pretty things. Sure, we make awesome logos and websites, but we take it one step further. We build strategies to support your brand and company. We help you understand your buyers and how to target them, then we give you the tools you need like a responsive website to generate the leads you need. And we specialize in the pet industry!

Online marketing is the practice of leveraging web based channels to spread a message about a company’s brand, products, or services to its potential customers. The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, Google AdWords and more.

Digital marketing involves marketing to people using Internet-connected electronic devices, namely computers, smartphones and tablets. Digital marketing focuses on channels such as search engines, social media, email, websites and apps to connect with prospects and customers.

Content marketing is the creation and distribution of educational and/or entertaining information assets for the purpose of generating brand awareness, traffic, leads and sales. Marketing content is generally free and does not explicitly promote your brand as an ad would.

The majority of web traffic is generated by search, and those that come by way of search have a greater degree of commercial intent than most other channels.

A marketing funnel is a model that represents the stages of a buyer’s journey, from the first interaction with your brand to a purchase. The funnel metaphor is relevant because it narrows as it progresses, that is the probability of sales decreases at each phase of the funnel.

Symbols are a succinct and efficient way of communicating information about your business. A logo is an important part of your company’s brand, and makes a significant impact on a company’s public perception. In fact, a logo is one of the most important branding investments a business can make.

Email, social media, search and other elements of your digital marketing mix will depend on delivering useful content. Though video outlets, podcasts, and media galleries present other options, a blog is by far the most used tactic for distributing marketing content on a channel over which you have complete control.

Marketing automation is software that manages marketing processes and campaigns across multiple channels. It streamlines lead generation, segmentation, lead nurturing, lead scoring, measurement processes and more.

An effective marketing automation tool helps identify your audience, create the right content, and automatically trigger actions based on customer behavior. 

A call to action (CTA) is a prompt that instructs the viewer to take a specific action. A call to action is typically written as a command, such as “Buy Now.” In digital marketing a CTA generally takes the form of a button or link.

The simple answer to this complex question is to create value. You need to identify and communicate a promise to your customers that resonates on an emotional level. Start with this question: How can we improve the lives of those we serve?