Search engine marketing (SEM) and search engine optimization (SEO) are fundamental components to today’s marketing strategies. If you’re not making the most of SEO and SEM opportunities, your brand’s digital presence will suffer.
Every aspect of your marketing efforts needs to take SEO into account, from website design to content creation. Brafton marketing consultants approach SEO and SEM demands from every angle:
SEO is at the core of everything we do. We ensure your website is primed to rank higher in targeted search results, drive high-intent traffic to your site and raise your brand’s digital profile.

High-Quality Content Drives SEO

Quantity-over-quality copywriting is no longer effective. Yesteryear’s content writing service is insufficient for today’s SEO strategy. Modern search engines feature complex algorithms built to separate relevant, valuable online marketing from web content utilizing outdated SEO practices. Haphazardly inserting keywords into shallow content now only serves to damage your brand’s standing on search engine results pages (SERPs) and in the eyes of your target audience.
Your brand requires high-quality web content crafted with search engine optimization in mind.

Social media

Social media networks are great places to interact with potential and returning customers and start establishing a digital presence for your brand. Brafton’s social media consulting services are tailored to each of our clients, accounting for your industry, your brand and your audience. We steadily build your social media presence, increasing your followers, working with industry influencers and guiding users to your other channels.
Facebook, Twitter, Instagram, Google+, LinkedIn, Pinterest, YouTube – you name it, we manage it.That hip, new channel that hasn’t even hit the mainstream yet? We do that, too.
By monitoring platforms for updates that may affect your overall marketing campaign and strategy, you gain real-time flexibility to tailor your social media campaigns. This empowers you to stay perfectly in tune with your audience and nurture them to become more than just passive fans or followers.
We aim to leverage your online audience to produce social lift, maximize your web presence and make connections with macro- and micro-influencers. That includes elevating your social networking with user-generated content, reaching consumers with engaging content from their own peers.
Your content then lives on in perpetuity, always engaging, always adding value to your bottom line.
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